Why should the chief bean counter have a lock on the path to CEO, I asked, when the number of beans to be counted is predicated by the company’s reputational momentum? – Jon Harmon, Force For Good

I agree with Mr. Harmon, who, by the way, will be speaking to one of my PR classes this Thursday. Reputation management and the creation of the CRO is not only excellent news for my growing major, but smart and logical for companies. Advertising is no longer the way! Public relations is essential to a successful business.

It’s a great time to be a PR major.