Welcome back to the second part of this three part series on blogging.
Now that you have a forum for your ideas, run with it. It’s good advice to set a theme, or at least a tone, for your blog. It’s a widely held belief that the most read blogs have a specific focus, and that concept makes sense. I’m sure you’ve noticed by now that LuckyRenee doesn’t so much have a focus - you’ll see by the wide variety of “categories” on the left that there is no such thing as a theme here - but what I do have is a voice. I like to think that if you came across a something I’d written, you’d know it was mine even if it wasn’t posted on LuckyRenee.
If you do consider a theme or focus, think of what you know and love. Are you a super fan of chess? Maybe your blog is all about playing chess and chess players and strategies of the game. Maybe you’re a poet and your blog is a collection of your poetry. Perhaps you’re a business exec and want to blog about working in your industry or what it’s like being a business exec. Or maybe you just have crazy things happening in your life and you want people to know, even if they’d never believe it. Start with anything - you can always adapt your focus as you grow as a writer.
I have to mention that sometimes there is an inner conflict in writing what you want and censoring yourself for your readers. I know that I struggle with this; some of my most faithful readers are family members. But long ago I had to make that choice. I opted for being true to myself and simply told my family and friends that I’m going to write what I want to write, period. I’ve supplemented this with inviting comments and dialogue, as well as asking them to separate me from my writing when necessary. Sure, I’m pro-life, and I write strong posts about my convictions, but at the end of the day, I’m your niece, your roommate, your cousin, and my life isn’t defined by my political ideology. If you want to be uncensored, the significance of a pseudonym may be another option. Or, you know, just don’t write anything you wouldn’t want your mother to read.
The basic lesson is to follow the writing advice of John Jakes:
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish,”
…and the blogging advice of Liz Strauss:
“Breathe. Know that the Internet has no eraser.”
Next: Blogging Part III: Strengthen Readership.